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3 Rules that are Unique to E Commerce Design

A website can easily attain success and become effective in getting its intended purpose if you pay careful and thoughtful attention to its design. Most especially if there is a need for your website to integrate shopping carts since this will require an added level of planning.
An effective website development company Malaysia or web designer will have a good understanding of the techniques as well as the rules that should be involved to come up with an effective web design.
It should be taken into consideration that adding visual elements to a site can intice your users to open or visit a link you put on a page.


There are visual elements that a web designer can take advantage of if they want to take a visitor to a particular destination on the website. You may wonder how this actually make it different from an e-commerce website design?
Let me present to you now the 3 rules that are just uniquely identified to an e-commerce design.
1- Having less of a thing serves a greater purpose. If you think this can be applied to everything else, well yes you can. But when it comes to e-commerce design, you need to reduce the clutter on page if it's all about making a purchase.
Try to picture this now that you are attending to customers fallig in line on counter and about to pay for their items when suddenly just about half of them decided not to proceed anymore and leave all their items behind.
If you base it on statistics, about 70% of all web users who are about to make payments for their choiced items would decide to stop and leave the site leaving no traces of possible reasons why they would decide to do so. If you have an e-commerce website, it should be kept in mind that there should be nothing on it that could distract the user otherwise just need to remove it.As much as possible, provide at least minimum of one or two buttons. Together with this you have to put up information that is of high importance. See to it also that you are only giving a few choices during checkout.

Lastly veer away from placing any form of animation since this could prompt a user to just decide and leave your site.
2- Designers would just have a hard time building up your site if you are the one to design it.
If you intend to involve yourself in the designing phase of your site, see to it that you are doing so with a development team who can also throw in some relevant suggestions.
Take note that the use of pre-built cart like Volusion, you might find yourself and your team constricted since there is limitation in terms of doing your layout and template customization.
You'll have no issues at all if you have fortunately found for yourself a creative development team, since they can give directions and give relevants comments as you conceptualize your design for your client.
Above everything else, what you need to take into account most of the time when designing is that your efforts should be mindful of the e-commerce design restrictions.
3- Make it a point that you make tests on your final design rather than just appreciating your plan. Prior to presenting the final design to your client, we often tend to be overly conscious of every design element such as the color scheme, fonts to use, layout and all. This is just a natural tendency and there really is nothing wrong with it.
Often you will find yourself caught in surprise by your web users. Often we have this impression that putting up an overly conspicuous yellow button will help convert your site visitor into a buyer. This could be wrong signal for you.
It would definitely do you more good during the design phase to see for yourself if it is indeed worth spending so much more of your time on just one element or you might need to move on to the next one instead.
Afterwards, you might need to have your site design undergo some A/B testing in order to determine which among the buttons that you have put will work.
by ceuproclodte | 2013-06-03 23:32